CCI HEALTH SERVICES
Custom brand identity | Custom web design
CCI Health Services is a 501c(3) non-profit organization that brings high-quality, affordable healthcare to every patient during all stages of life. In March 2020, the world took a turn with COVID-19, and CCI wanted to break into the market and position itself as a safe haven and the place to receive the best and most accessible healthcare services for all needs. CCI's motto is "leading with care," which is the core value of their services and something we aimed to translate visually.
Trustworthy, personable, caring. These are the identified core values of CCI. We crafted a unique heart symbol to really hone in on the concept of "leading with love," something that is consistently demonstrated in CCI's health centers.
The heart symbol is composed of the letters "CCI" spelled within the heart itself. It serves as an expression of their motto, "CCI cares." Four colors radiate from the heart, each representing one of the four core services (medical, behavioral, dental, and supportive), and collectively symbolizing our comprehensive healthcare approach. We intentionally left the heart open as a reminder that their services are inclusive and open to everyone.
In selecting typefaces, we focused on accessibility and simplicity, details that are crucial to both staff and patients. CCI's goal is to reach everyone in the community, regardless of their background, origin, or challenges they may face. They are committed to breaking down barriers wherever they may be found, including communication.
